So, you want to make a useful, beautiful and convenient site. What do you need for this? What factors influence the popularity of a website? What is the best way to start creating your own website? And what mistakes can lie in wait on this path?
I tried to identify the main reasons that, in my personal opinion, affect the popularity of the site:
Content or content-is one of the most important components. If the site does not have useful information that can interest a certain circle of people, you can raise the question of the need for the existence of the site as such. Remember how many useful pages You have seen recently compared to the total number of places you visited?
Design is the second most important component of a good website. Continue reading
In today’s world, most people have a smartphone or tablet. Such gadgets are used to access the Network. It is not surprising that more and more companies are ordering the creation of mobile sites that simplify navigation through web resources. Otherwise, you can lose potential buyers who are accustomed to simplicity and convenience.
Advantages of the mobile version of the site
The mobile version of the site is a full-fledged project with a unique design, designed to optimize the content. The main task of a web designer is to adapt the resource to a device with a small screen and to present all the information in one column. Often unnecessary blocks are removed, focusing on a specific section or product.
The only exception when you do not need to create a mobile version is a responsive website that automatically adapts to the device you are using. However, the percentage of such resources is very low – only 20% of the total number of portals.
In the list of advantages that the mobile version of the site has, it is worth highlighting the following points:
easy to use – no need to scroll horizontally, change font, enlarge text and images;
fast loading, which is provided by the absence of unnecessary scripts and large blocks;
optimization for search engines that also rank mobile versions of sites – you get the best rating and, as a result, more customers come to your resource.
To determine whether you need to make a mobile version of the site, just study the statistics of Yandex.Metrics or other visit counter. This data contains information about the number of visits from mobile phones.
If your site is quite successful in your opinion, then do not doubt that there is an opportunity to benefit from it even more. What will help you do this? SEO and technical audit of the site – a convenient tool to assess the effectiveness of the site and its potential, which can be disclosed.
Site audit is the process of analyzing the effectiveness of the technical side of the site, its convenience for users, as well as the component that is responsible for optimizing the site in search engines. Site audit allows you to eliminate some site errors that adversely affect the web resource, as well as allow you to develop a strategy for the development of the project. Continue reading