The purpose of search engine optimization is to allow search engines not only to find your site and pages, but also to rank the relevance of the page so that it appears at the top of the search results. The optimization process is not one-time, it requires maintenance, configuration and continuous testing and monitoring.
Below are the first 2 steps for a search engine optimization strategy.
Step 1: target market Business analysis
Site analysis. Analysis of meta data/keywords, visible text and code to determine how well the site is positioned in search engines. For example, what is the correlation of code and text on your page. Continue reading