Optimizing images in JPG format
So, graphics for Your pages is ready. But putting it on the server is too early, because it has been said more than once-if the pages swing for a long time, then there is no use from them. This article focuses on optimizing JPG images.
This format stores images with a color depth of 24bpp (TrueColor) and uses lossy compression. It does not have many ways to optimize, or rather, one: to choose the optimal compression ratio.
To implement such optimization, we need a graphics package or utility that allows us to adjust the compression ratio of the image. Unfortunately, photoshop in the basic configuration does not allow us to freely adjust the compression ratio (it offers several fixed values). Continue reading
2 first steps of search engine optimization
The purpose of search engine optimization is to allow search engines not only to find your site and pages, but also to rank the relevance of the page so that it appears at the top of the search results. The optimization process is not one-time, it requires maintenance, configuration and continuous testing and monitoring.
Below are the first 2 steps for a search engine optimization strategy.
Step 1: target market Business analysis
Site analysis. Analysis of meta data/keywords, visible text and code to determine how well the site is positioned in search engines. For example, what is the correlation of code and text on your page. Continue reading