How contextual advertising works
Today, if we have any question or need for any product, service, what do we do? That's right, go to the Internet, enter your query in the search engine and…

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Competent website development: design, graphics, content
In this article we will talk about the process of website development. Undoubtedly, the design and development of the site will require a lot of intellectual and time-consuming. But it…

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Information is the basis of the Internet!
Information-that's what primarily attracts visitors to Your site. Everything else only helps to Orient in it and facilitates access. And from this point of view, the very first question that…

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What is website audit?

If your site is quite successful in your opinion, then do not doubt that there is an opportunity to benefit from it even more. What will help you do this? SEO and technical audit of the site – a convenient tool to assess the effectiveness of the site and its potential, which can be disclosed.

Site audit is the process of analyzing the effectiveness of the technical side of the site, its convenience for users, as well as the component that is responsible for optimizing the site in search engines. Site audit allows you to eliminate some site errors that adversely affect the web resource, as well as allow you to develop a strategy for the development of the project.

What is included in the site analysis?
Technical audit of the site

Technical audit-analysis of technical components of the site, which helps to identify errors web resource.

Correctness of HTML-code of the site, CSS-styles
An error 404
The server’s response on the incorrect page (201 ok)
Correctness of code 301 (redirect)
Page load speed
Availability of sitemap and robots.txt
Correctness of external forms and scripts
Presence (absence) of viruses on the site
Ease of navigation (site structure)
Website marketing audit

Website marketing audit – analysis of website design for compliance with the goals and objectives of the company, corporate identity.

Competitor analysis
Correctness of functional elements
Location of information blocks
Presence / absence of personal features
Availability of interactive forms
Embedding analytical services on the site to analyze site traffic, identify key pages of the site, the formation of a plan for the development of target sites.
Seo audit of the website

Seo-audit of the site – a set of measures that are aimed at finding errors that adversely affect the search engine promotion of the site.

TIC website, PR
Quality of information content of the site (content, its uniqueness, level of optimization, volume)
Analysis of the semantic core of the site, compilation of the preferred core and analysis of competitors,
Quality of external website optimization (availability of external links, website representations in catalogs, profiles, etc.).)
Site position in search engines for certain queries
Use of nofollow and noindex tags on the site.

Double quotes in meta tags, or how not to make harakiri
How to correctly place quotation marks in meta-tags? If the client requires or is required to specify the full names of companies in the meta tags: <meta name= "description">, and…

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Programs used in web mastering
For making professional web pages You should professionally study some professional software :). So, what programs will You need? Below I will give specific categories of programs with explanations-for what…

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Home page design
The purpose of the main page — to interest the user so that he wanted to see the site further. The basis of the site are the basement and the…

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