What is website audit?
If your site is quite successful in your opinion, then do not doubt that there is an opportunity to benefit from it even more. What will help you do this? SEO and technical audit of the site – a convenient tool to assess the effectiveness of the site and its potential, which can be disclosed.
Site audit is the process of analyzing the effectiveness of the technical side of the site, its convenience for users, as well as the component that is responsible for optimizing the site in search engines. Site audit allows you to eliminate some site errors that adversely affect the web resource, as well as allow you to develop a strategy for the development of the project.
What is included in the site analysis?
Technical audit of the site
Technical audit-analysis of technical components of the site, which helps to identify errors web resource.
Correctness of HTML-code of the site, CSS-styles
An error 404
The server’s response on the incorrect page (201 ok)
Correctness of code 301 (redirect)
Page load speed
Availability of sitemap and robots.txt
Correctness of external forms and scripts
Presence (absence) of viruses on the site
Ease of navigation (site structure)
Website marketing audit
Website marketing audit – analysis of website design for compliance with the goals and objectives of the company, corporate identity.
Correctness of functional elements
Location of information blocks
Presence / absence of personal features
Availability of interactive forms
Embedding analytical services on the site to analyze site traffic, identify key pages of the site, the formation of a plan for the development of target sites.
Seo audit of the website
Seo-audit of the site – a set of measures that are aimed at finding errors that adversely affect the search engine promotion of the site.
TIC website, PR
Quality of information content of the site (content, its uniqueness, level of optimization, volume)
Analysis of the semantic core of the site, compilation of the preferred core and analysis of competitors,
Quality of external website optimization (availability of external links, website representations in catalogs, profiles, etc.).)
Site position in search engines for certain queries
Use of nofollow and noindex tags on the site.