2 first steps of search engine optimization
The purpose of search engine optimization is to allow search engines not only to find your site and pages, but also to rank the relevance of the page so that it appears at the top of the search results. The optimization process is not one-time, it requires maintenance, configuration and continuous testing and monitoring.
Below are the first 2 steps for a search engine optimization strategy.
Step 1: target market Business analysis
Site analysis. Analysis of meta data/keywords, visible text and code to determine how well the site is positioned in search engines. For example, what is the correlation of code and text on your page.
Competitor analysis. The study of the content of keywords and the current ranking system of competitive sites to determine the effective ranking strategy in the search engine. To do this, select in the first five Google search results. Increase the list as needed.
Select the initial list of keywords. Make a list of priority target search phrases that are appropriate for the subject in the customer base and market segment. Start by typing in a search engine to find your corporate website or page? Then ask your customers!
Step 2: Learning keywords
Keyword analysis. From nomination, to further compiling a list of target keywords and phrases. Study the lists of competitors and other similar sources in the industry. Use your previously compiled list to determine a number of recent search queries and how many sites compete on each keyword. Prioritize keywords and phrases, plural, singular, and typos. (If search users typically type a keyword with an error, you must determine whether you will use it.) Remember that Google will try to correct the term when searching, so take such keywords with caution.
You need to understand your current state of Affairs to accurately assess your future ranking. Start a simple Excel document to start the process. Check every week to get started. Later it will be possible to check every 30 to 45 days. You should see progress in site traffic — a key indicator of progress on your keywords. Some SEOs say that rankings are dead. Yes, traffic and transitions are more important, but in this case ranking is used only as an indicator.
Goals and objectives. Set goals in advance so you can truly measure the effectiveness of the investments from the programs you want to implement. Start with a simple one, but don’t skip this step. Example: you can decide to increase traffic on the site from the current (100 visitors) per day to 200 visitors in one month. Or you can improve your current conversion rate of one percent to two over a period.