What affects the relevance of a page
Factors that affect the relevance of the page can be divided into internal and external. Let us consider in more detail the internal factors that we can influence.
Internal factors the relevancy of your page
Seo safetytec <title>
The title of the page is incredibly important for all search engines, so use a keyword with a direct occurrence in it.
It is recommended to use the keyword closer to the beginning of the phrase. Still debating how long should be the title, we write 50-70 characters long, but You may not share our opinion.
Title and subheadings in the text
The title (<h1 > tag) is the second most important element after the title, it should be only one on the page. Subheadings (<h2>, <h3>, and others) also matter, but their relevance is lower than that of the <h1>tag. <h2>, <h3> can be used as many times as necessary to divide the text into semantic parts.
Frequency of key words
Do not overdo it with keywords. The frequency of the use of keywords (also called density or nausea). You can measure the density of keywords using online services. We recommend using 1 keyword per 500 characters of text.
Do not write huge foot. Filter Yandex “You spamnyh” may penalize the page with the text more than 4000 characters.
Use indirect occurrences of keywords in the text, but also know the measure.
You can select multiple keywords to direct entry, but should not get involved, the aforementioned filter Yandex to find that the page contains poor quality content.
Keyword in page url
Simply transliterate the keyword for the page url.
Alt and title for image
If you use a picture, be sure to fill in alt and title, you can use a keyword for them.
If your goal is to promote the UK and VK requests, then make out the article in a variety of ways: break the text into paragraphs, use the tags <h2>, <h3> , etc., use bulleted lists, tables, highlight quotes, place pictures and videos. Then you will thank not only search engines, but also ordinary users, because the structure of the text will be more logical and understandable.
They have almost no effect on relevance, but Google uses the description tag to create a snippet. Therefore, we recommend, nevertheless, to fill them.
Put links to the internal pages of the site. You can put a link from the main page to the target, and as an anchor to use a keyword, you can also do with several other pages of the site.
You can also put a through link, very good effect on the promotion in Google.