What is website audit?
If your site is quite successful in your opinion, then do not doubt that there is an opportunity to benefit from it even more. What will help you do this?…

Continue reading →

click over here now . click here . Детальное описание vets in dubai тут.
Launching an online store: what you need to know
There are many factors to consider when launching a new commercial Internet project. If you make mistakes, the result will be very different from the website of your dreams. Consider…

Continue reading →

Paid and free hosting. Which is better?
Once the site is ready, it is necessary to ensure its placement on the Internet. If You just place the site on your computer, it will not be possible to…

Continue reading →

SEO formula: website promotion strategy

Correct SEO strategy is a constant analysis of the site, its ranking in search engines, the correct operation of keywords and building a reference mass. Adapt to changes in search engines, watch for changes in algorithms, because what was good for the site before changing the algorithm, tomorrow may not play in favor of the site.

In principle, the main stages of SEO strategy are known to many, but perhaps not everyone still knows any nuances of internal or external optimization of the website, online store or blog.

So how does this formula work? The formula consists of the two most important aspects of SEO, which should be the most emphasis:

Effective internal structure of the site, as well as its information architecture
Link building for site visibility and indexing in search engines (not ranking). In this case, the build-up of links should not depend on anchors and reference attributes, but is done only for the purpose that the site is constantly indexed by search engines, so that changes to the site are constantly reflected in the search results.
Mostly inexperienced SEO specialist are making more efforts to build external reference mass instead of a continuous configuration, analysis and improvement of the promoted website.

Internal site optimization and information architecture
The main thing in this matter is to focus on building information (both for users and search engines). What important elements of internal optimization should be present in your promotion plan?

Map key words
Correctly place keywords on the pages of the site: they must correspond to the theme of the page and the content of the information that is on this page. Use keywords in headers, URLS, and, directly, in content.

You can use multiple keywords for a single page: multiple high-frequency or mid-frequency keywords, and a number of additional low-frequency keywords. Use word matching services, such as Yandex.Wordstat or Google Keyword Tool.

Block search engine robots to insignificant and duplicated pages
Prevent search robots from indexing site pages that are not intended for users, such as a search results page or tags, as well as duplicate content that may affect the indexing of the site by the robot, such as URL variants of the page with and without www or pagination.

How to configure the robots file.txt

To properly distribute the link weight inside the site
Building internal links is the main factor to improve the ranking of some pages in the search results.

Contextual links within the site. Put down links only to the promoted pages, you do not need to put links to pages, just because the text encountered a suitable phrase.

Page hierarchy and priority levels
Decide which pages should be more visible to search engines and users. Map your landing pages. Specify multiple links within the site to the landing page.

Optimization of website loading speed
Check the speed of loading pages of your site. If it is too slow, you will certainly solve this problem, optimize the content of the pages of the site. Keep track of the weight of the images you upload to the site.

External optimization
Promote the page in search networks
Create social media profiles and link to your website. Publish news and articles with links to the landing pages of the site. So the site will be better and faster indexed.

VKontakte

Facebook

Twitter

Youtube

Google+

Guest content content
Promotion articles – the most effective way. There are a lot of thematic and non-thematic portals that need constant content generation. Post feature articles with a link to your website on such portals.

Analyze competitors: links, content, meta tags.

Constantly customize and improve the content of your site pages, analyze it with the content of competitors and change it for a more favorable search results.

How to promote the site articles?
Website promotion by articles provides for the placement of unique thematic articles with links to the website. There are a number of exchanges of articles that can offer a paid publication of your article with a link or links to the promoted resource on the selected site, which has good SEO performance and that meet the theme of your site. For example, the exchange Miralinks, which makes it possible to select and search for sites on various indicators: perform promotion automatically efficiently and quickly.

Thematic portals
Post your mission on the thematic portals, such as forest exchanges, employment agencies, etc. Serve the ads and track your goods and services, search for partners.

Forecast your budget for marketing development and social media campaigns.

SEO-strategy may consist of additional elements that can not be predicted in advance, you never know for sure what methods you need to use at a particular time — this is the adaptation for the adjustment of the website promotion strategy, its configuration and analysis.

Work with the customer on the eve of website creation
The bulk of people surfing the Internet do not think much about how the web page is arranged at all or with the help of what technologies it is made.…

...

MODx CMS to create a website
MODX (in the Russian version sounds different - Modix or Modeks) is a fairly safe system architecture and the CMS itself is developed taking into account these requirements. This system…

...

Что такое стильный web-сайт?
Stylish web-site is when each page of your publication has a pronounced belonging to the entire web-site. When it is easy to navigate and search for information is not fraught…

...

How much is the site?
If You have made a choice in favor of professional website creation, namely you want to order it through a web-Studio, then one of the first questions arises :" how…

...