Double quotes in meta tags, or how not to make harakiri

How to correctly place quotation marks in meta-tags? If the client requires or is required to specify the full names of companies in the meta tags: <meta name= “description”>, and if your content management system does not provide automatic replacement of quotes, then you may encounter a problem with the validity of the code. If in addition to the standard computer quotes ( ” ) we place one more inside the tag, such quotes, like a knife, cut the validity of the code, and such writing of the meta tag is incorrect. And we do not want our site to do itself harakiri.

Task. For example, we placed a meta tag Description with the name of the company-CJSC “Publishing house “Press”on the main page of the website of the publishing house. And in meta-tag indicated the contents with the same, computer, quotes:
how to write quotes in meta tag Continue reading →