geography
Double quotes in meta tags, or how not to make harakiri
How to correctly place quotation marks in meta-tags? If the client requires or is required to specify the full names of companies in the meta tags: <meta name= “description”>, and if your content management system does not provide automatic replacement of quotes, then you may encounter a problem with the validity of the code. If in addition to the standard computer quotes ( ” ) we place one more inside the tag, such quotes, like a knife, cut the validity of the code, and such writing of the meta tag is incorrect. And we do not want our site to do itself harakiri.
Task. For example, we placed a meta tag Description with the name of the company-CJSC “Publishing house “Press”on the main page of the website of the publishing house. And in meta-tag indicated the contents with the same, computer, quotes:
how to write quotes in meta tag Continue reading
Google search engine algorithms
Algorithmically Google search engine PS (search engines) are mathematical formulae, with which the PS give out the sites in the search results. Thanks to these algorithms, PS find sites by key phrases or words. They also help to find sites that best meet the needs of users and exclude those that do not meet the requirements, or use black optimization methods (black SEO). Search engines, using an algorithm, analyze the content of sites, identify the presence or absence of key phrases in the content and, depending on the relevance of the content to the user, decide whether to display the site in the search (and at what position) or not. For each of the search engines developed their own algorithms, but the principles of all algorithms are similar. For example, all search engines check the uniqueness of the content, but the algorithms responsible for this process may differ analysis tools. Continue reading
