How to make sales through the online store effective?
If Your company is engaged in wholesale or retail trade, the creation of an online store is for You, first, a matter of prestige of the company, and, secondly, the…

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Outsourcing online store management: pros and cons
Online store management: complex of technical works related to maintenance and development of the resource a set of marketing activities aimed at increasing sales and expanding customer base optimization of…

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Office furniture online stores
Online furniture store is one of the easiest ways to trade successfully, which requires only a good promoted website and reliable suppliers. Of course, if the furniture is of its…

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selection of specialists

Optimizing images in JPG format

So, graphics for Your pages is ready. But putting it on the server is too early, because it has been said more than once-if the pages swing for a long time, then there is no use from them. This article focuses on optimizing JPG images.

This format stores images with a color depth of 24bpp (TrueColor) and uses lossy compression. It does not have many ways to optimize, or rather, one: to choose the optimal compression ratio.

To implement such optimization, we need a graphics package or utility that allows us to adjust the compression ratio of the image. Unfortunately, photoshop in the basic configuration does not allow us to freely adjust the compression ratio (it offers several fixed values). Continue reading

Outsourcing online store management: pros and cons

Online store management:
complex of technical works related to maintenance and development of the resource
a set of marketing activities aimed at increasing sales and expanding customer base
optimization of existing business processes to improve efficiency and reduce transaction costs
Immediately it should be noted that if the online store is the main business of the customer, the consideration of outsourcing in this case is not a topic, since the outsourcing of strategic competence is not a good approach to doing business ( at the initial stage clearly). Continue reading

How much is the site?
If You have made a choice in favor of professional website creation, namely you want to order it through a web-Studio, then one of the first questions arises :" how…

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Construction site: features
It is no longer necessary to talk about the need for a private Internet site for any company engaged in construction: competition in this segment of the market is too…

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Home page design
The purpose of the main page — to interest the user so that he wanted to see the site further. The basis of the site are the basement and the…

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SEO formula: website promotion strategy
Correct SEO strategy is a constant analysis of the site, its ranking in search engines, the correct operation of keywords and building a reference mass. Adapt to changes in search…

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